As we move into post-pandemic recovery, it is critical for businesses to understand changing consumer needs and seize new growth opportunities.
These trends show where digital marketing is headed and how businesses can take advantage of them.
1. A retro campaign that evokes nostalgia
A collective yearning for bygone years has ignited a familiar comfort-seeker in this tumultuous time, indicating that many brands are obsessed with nostalgic campaigns.
To jump on the bandwagon and hit the nostalgia jackpot in your next marketing campaign, it’s important to identify the exact theme your audience connects to. To achieve this, deeply understand your audience and identify their different personas. Consider whether there are current trends that you can associate with your brand and start planning for these contingencies. However, trends are changing rapidly.
2. Online shopping skepticism calls for user-generated content (UGC)
The growth of online shopping as a result of the pandemic has shown an increase in skepticism, with consumers becoming more faith-based and seeking credibility from brands through user-generated content (UGC).
Understanding your community is essential to building a strong UGC strategy for your business. Research and analyze the demographics that post about your brand the most to identify the products they are talking about and the behaviors they are demonstrating.
Once you know who they are, encourage their actions through reposts, shares, and mentions. Community is essential to the growth of UGC. You can interact and be more receptive and inspired by the UGC your business gets.
Have you seen how fast TikTok challenges can spread? It is about getting started and inviting users to participate.
3. Digitize your brand for a hybrid future.
The impact of the virtual on the physical is showing signs of significant growth, with both businesses and consumers experiencing five years’ worth of digital adoption progress in just eight weeks in the early days of the pandemic.
The convergence of physical and digital is predicted to continue, and businesses’ current marketing landscape demands innovation and testing. So, whether it’s a digitally immersed retailer, a hybrid event, or something as simple as an Instagram filter, your business must embrace an innovation mindset to stand out. But choose the right technique based on what attracts your audience.
Using digital experiences is a great way to “gamify” your marketing, generate buzz about your product or service, and encourage users to engage with your brand. Make sure your campaign stays true to your brand identity and resonates with your audience. This provides compelling value.
4. Connect with your audience through niche communities.
Every social platform is seeing a shift from macro communities to micro communities as people seek more meaningful social interactions. Therefore, it is important for brands to identify who and where they want to reach. Once you know that, create an online community on platforms like Facebook Groups, Slack Channels, and Discord Server so your audience can share a common bond. Focusing too much on securing sales drives users away from your community.
Alternatively, you can establish a brand presence in existing online communities. Consider advertising in ad-allowing communities such as Dribble and Goodreads. Or just make sure you’re adding value to the community with your posts.
Now that you know which digital trends are poised to dominate post-pandemic, it’s time to make the shift and seize these growth opportunities. If you don’t, your competitors will.
4 trends in digital marketing post-pandemic
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