Australia

A few months on the ice, the Spirit Awards tried an Australian hot shot

The award is usually held at the Melbourne Showground in the sixth year and has been postponed three times since May.

But Costello, for the first time, is a significant logistical feat, as they are held remotely, as they were considered too important to cancel for the booming local spirits industry. I said it would be.

Forty judges, far from South Australia and Queensland, each received up to 80 entry samples by mail. The 30ml bottles have been unbranded and numbered by category. On Tuesdays and Wednesdays, judges will taste the samples live on Zoom and enter their scores via the online app.

Costello, who has nothing to do with Nine journalist Cebu Costello, said the Australian spirit industry has been “crazy” in recent years.

When Bad Frankie opened in 2014, about 80 homemade spirits were on the market from 20 distilleries. Today, there are more than 700 products from about 300 distilleries.

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The number of award entries jumped from 300 last year to 620 this year.

Trophy will be awarded in 13 categories, including the best whiskey, the best gin, the best liqueur, the champion’s microbatch, and the coveted champion Australian distillery, which was awarded in 2019 by the Tasmanian company Hellyers Road Distillery. ..

Costello said winning a category could mean thousands of sales and could be a useful marketing tool.

It can also be a quality standard for distilled liquor manufacturers’ work against their peers. This is especially important if 80% of the entrants are in the industry for less than 5 years.

One of the frequently asked questions is how to keep judges from getting drunk. Costello says they spit out most of each drink. All entries are expected for about 15 minutes. Judges keep their taste clean by drinking water and eating sliced ​​green apples, dark chocolate, and wafers.

Costello said the decision was more tiring than intoxicating.

“It’s so hard to understand and explain the taste, so we’re all absolutely packed by the end of it. You won’t want to get drunk while you’re doing it. It will be too difficult. “

Winners will be announced at an online event on November 12th.

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Place of originA few months on the ice, the Spirit Awards tried an Australian hot shot

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