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Australia’s Halloween sales likely to top $430 million, ARA says

A quarter of Australians are expected to celebrate Halloween this year, with spending expected to reach $430 million, according to a study commissioned by the Australian Retailers Association (ARA).

This research was conducted in collaboration with ARA and Roy Morgan, an independent social and political market research firm based in Melbourne. Australians expect to spend an average of $86 per person on Halloween this year, according to a survey.

According to the ARA, 88% of Australians celebrating Halloween expect to spend the same or more than the previous year. The majority (51%) said they bought candy, dressed up in costumes (47%) or decorated their homes for “trick or treat” before going to or hosting a Halloween party (23%). (40%) to celebrate. ).

“Consumers are projected to spend $430 million on Halloween celebrations, stocking up on food and treats, and buying costumes and decorations,” said ARA CEO Paul Zahra. “While some families go far beyond lighting and decorating efforts around their homes, hospitality venues are also involved in Halloween-themed food and cocktails.”

Zahra added that Halloween has become a “highly anticipated seasonal event” for many stores and is “a great opportunity to boost sales momentum” for merchants heading into Christmas.

The ARA-Roy Morgan Snap SMS poll was conducted among 2853 Australians aged 18 and over.

This story was first published in our sister magazine inside retail

Australia’s Halloween sales likely to top $430 million, ARA says

Source link Australia’s Halloween sales likely to top $430 million, ARA says

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