Chromebook and tablet shipments plunge again this year

Chromebook and tablet shipments are declining for the fourth straight quarter in Q2 2022, according to research by Canalys PC Analysis.

Shipments fell 14% to 105 million units, indicating a significant change in the purchasing environment.

In a newsroom post, Canalys analysts believe the shift came as a result of higher inflation, COVID-related lockdowns in China, and lower consumer and education spending. says.

Individually, tablets fell for the fourth straight quarter, this time down 11% year-over-year, with 34.8 million units shipped worldwide. Chromebooks also fell for his fourth straight quarter, with shipments dropping 57% to his 5.1 million in Q2 2022. The Canalys post attributed this to reduced demand from the education sector.

Looking at shipments by company, Apple fell 15% to ship 12.1 million iPads worldwide. Samsung maintained a consistent market share despite a yearly decline of 13%, placing him second in the rankings with shipments of 7 million units.

Lenovo remained in third place with 3.5 million units, down 25% year-on-year, while Amazon remained in fourth place with 3.3 million units, up 6%. Huawei ranked fifth with 1.7 million units shipped, down 26% year-on-year.

The report goes on to say that analysts have found the global Chromebook market to have stumbled after a surge in educational demand in key markets a year ago. Acer is the leading Chromebook vendor in Q2 2022, with shipments down 28% to make up his quarter of the market.

Lenovo was down 56% from a year ago, and HP saw the biggest decline among the top vendors, with shipments down 79%. Analysts say this is because the company relies on the US education sector.

Canalys analyst Himani Mukka said the industry is changing its behavior as new developments post-COVID-19 emerge, leading to a major shift in consumer trends. says.

“As we move further away from the peak of the pandemic, the rapid decline in consumer and educational demand is accelerating the decline in tablet shipments,” she said in a newsroom release.

“Inflation and recession fears are at the forefront of consumers, reducing the need for pandemic-era usage levels, putting tablet spending on the back burner.”

Canalys research analyst Brian Lynch adds that the move was expected and will change the way companies think about hardware distribution in the future.

“Chromebooks have seen year-over-year shipment declines quarterly since Q3 2021,” he said in the release.

“This period of negative growth was an expected shift after the US and Japan, the two largest education markets in this category, became saturated. is set for a period of lower shipments, traditional seasonality, and more consistent performance.”