So how do brands like Cue, which dresses working women, prepare for a possible recession and reduced discretionary spending in 2023?
Melanie says: Women still have to shop. ”
Cue’s participation in Fashion Week, which is owned by global events and talent agency IMG, is a testament to the event’s organizers as well as brands wanting to stand in front of top Australian and international fashion editors, buyers and influencers. It speaks to the desire of Expanding the lineup beyond traditional industry darlings such as Camilla & Marc and Aje is essential.
“It’s the most commercial brand we have on the schedule, but it has so much heritage in its cue business, and Levi’s as well. They’re a great Australian fashion family,” said IMG. said Natalie Zenita, Vice President and Managing Director of Fashion Events and Properties Asia Pacific at .
Justin and Melanie’s father Rod Levis founded Cue in 1968 after running the fashion emporium Levi’s. Carla Zampatti.
Technically, this isn’t the first foray into fashion week for the Levi’s family, which is heavily invested in Dion Lee. who opened the fashion weekand their diffusion line, Veronika Maine, took part in the first Australian Fashion Week trade show in 1996.
“After 55 years in business, this show has a lot to do with the future and direction of the brand,” says Xenita. “They are great blueprints for how we should look. Local manufacturing As a priority for this country. ”
Australian Fashion Week introduces public show Ahead of the 2020 event, was canceled due to the pandemic. Other brands participating in the consumer program include Carla Spetic, Eric Yvon, Gary Bigeni, Jordanes Spiridon Gogos and Michael Lo Sordo. Indigenous shows sponsored by David Jones will also be in the mix, as will the TAFE NSW student show and Next His Gen runway, which includes Camilla & Mark and Beck & Bridges in alumni.
“Of course, buyers from all over the world come looking for the next Zimmermann, but there are also designers like Jordan Gogos who get a lot of media attention,” says Zenita. “It’s fundamental to show a wide range of talent in the industry.”
Afterpay Australian Fashion Week May 15-19
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Clues to consumer runway headlines
Source link Clues to consumer runway headlines