Essentials hit homes as Amazon hikes delivery fees

Australian consumers are flocking to the site to sign up for home goods subscription deliveries as retailers raise terms for fast deliveries in major cities, according to e-commerce giant Amazon’s local boss. I’m here.

Amazon Australia country manager Janet Menzies said sales increased across most product categories during the company’s recent Prime Day sale event, despite concerns over slowing consumer spending. .

“I think the most important [at the moment] It’s value — and we’ve learned that people are willing to spend money on Prime Day,” she said.

Groceries and household goods are attractive to customers on the platform, and Menzies highlights strong demand for its ‘subscribe and save’ feature. This allows users to get small discounts by scheduling repeat deliveries of toilet paper, dog food, soft drinks, and more. .

“We’ve thought a lot about this program, but when it’s useful, it’s usually a consumable. It started as a daily necessity in the kitchen, but now it’s a ‘subscribe and save’ thing.” can also [printer] Toner,” said Menzies.

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It’s been nearly five years since Amazon launched in Australia, and the company’s growth has been slow, but revenue surged during the pandemic, reaching $1.75 billion by 2021. reached.

Amazon is known for its lightning-fast delivery of goods, and the company pioneered the parcel model, arriving across the United States in as little as two hours.

On Wednesday, the company prepared to expand free one-day delivery to hundreds of thousands of products in Melbourne and Sydney for customers who signed up for Amazon’s Prime membership program, years after making its first deliveries. I have confirmed that the