Facebook’s new Anti-Vaxx “Ban” has an ad-sized loophole

As Americans began to meander during the flu season, Facebook decided it was time to formally issue a “ban” on advertising that discouraged users from being vaccinated.

“The COVID-19 pandemic has highlighted the importance of preventative health behavior,” the company said in a blog post by the company that announced the change. “Public health experts agree that there will be no approved and widely available COVID-19 vaccine for some time, but there are steps that people can take to maintain their health and safety. Also includes vaccination with the seasonal flu vaccine. “

“Today we are launching a new global policy that bans ads that discourage people from being vaccinated. Facebook said the new mandate will be in force in the next few days.” He added that he didn’t want these ads to appear on the platform.

The new advertising decree is a rule that the company enacted for anti-vaxx content more than a year ago when it announced that ads centered around false alarms on vaccines could be rejected on the spot and faced by criminals repeatedly. Note that it is an extension. Prohibition of advertiser accounts. Despite the fact that, on the surface, ads aimed at convincing Facebook users not to be vaccinated fit directly into the area of ​​”vaccine false alarms” that the company was trying to do, somehow still I slipped through the gap. Crush with the first set of policies, including lowering the ranks of groups and pages that “disseminate false information about vaccination” to limit scope.

What doesn’t help Facebook’s claim is that as long as the advertiser in question is allowed by Facebook to operate with a political focus, “advertising in favor of or against vaccination laws and government policies will continue to be allowed. It is the clarification of the company. The ad, and the ad itself, contains a disclosure that indicates which page was paid for the ad in question. It’s a loophole that may keep lawmakers, especially those in the business of proposing anti-vaxx bills, happy. But it’s also a loophole that significantly undermines Facebook’s pre-vaccination stance, especially since ads that undermine the effectiveness of the vaccine are those that undermine the effectiveness of the vaccine.

On the other hand, people studying anti-vaxx spaces say that it’s two very different things to require ads to disclose backing pages and ads to disclose actual funders. I will tell you. Shortly after Facebook abolished its anti-vaxxs advertising rules last year, a team of researchers details how more than half of platform ads on this topic were acquired by two organizations (Stop Mandatory Vaccination and The World Mercury Project). The article mentioned above has been published. — It thinned out their existence over dozens of pages. At first glance, these pages looked like grassroots efforts led by a local parent group rather than Robert F. Kennedy Jr., but ended up buying about 54% of Facebook’s anti-vaxx advertising space. It was.

In short, this ad update can be read as if it were supposed to increase confidence in the platform. This is Mark Zuckerberg and Co. May help survive the scrutiny currently being focused by federal regulators. But instead of gaining trust, it just reveals why Facebook is such a broken platform. Even if you redefine what constitutes an “anti-vaxx message”, the results are too narrow to trample your ads. material. Also, since the platform has already proven to be struggling with ads that contain false information about the current pandemic, you should wonder if this update will change anything on the platform altogether.

Facebook’s new Anti-Vaxx “Ban” has an ad-sized loophole

Source link Facebook’s new Anti-Vaxx “Ban” has an ad-sized loophole

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