Ford shifts to SUVs and Ute around Focus and Fiesta ST

The brand ditched its usual Focus and Fiesta some time ago, but continued to import ST Performance models in limited numbers. So far this year, the pair has only garnered 183 buyers. .

Ford President Andrew Bilkich said the decision recognizes the fact that buyer preferences have changed in recent years. He also hinted that there are high-performance alternatives in other segments.

“Both the Focus ST and Fiesta ST are segments that define Ford Australia hot hatches and have brought smiles to the faces of enthusiastic fans across the country. I think,” he says.

“However, due to semiconductor-related supply shortages and our focus on emerging areas of growth, we have made the difficult decision to spend time on these iconic hot hatches in Australia. We look forward to sharing more about the next era soon,” he says.

The move comes as a bit of a shock as the brand has just started importing updated versions of both cars.

Ford has said it has only secured 40 Focus STs for the remainder of this year, but the Fiesta supply could be higher. We will also consider securing more vehicles from our German plant if there is demand.

The move continues Ford’s shift from traditional passenger cars to utes and SUVs. troop Everest wagon based on Ranger base.

Ranger and Everest together account for about 85% of Ford’s sales this year. The percentage would have been higher, but sales are down as buyers wait for new models.

The new Ranger went on sale last month, and Everest is coming soon.

new version of ranger raptor will arrive soon. Powered by a powerful twin-turbo 3.0-liter V6 petrol engine, it produces 292kW of power and 583Nm of torque, similar to the V8.

Ford also removes the cover from all-new Mustang Detroit Auto Show next month.

“Ford Mustang remains the most popular sports car in the country and is gearing up for the launch of the next-generation Ranger Raptor, which will set a new performance benchmark for dual cabs in Australia,” said Birkić.

Both cars could be a sound investment for buyers who snap them up, as discontinued performance cars attract big prices from car collectors.

Pre-owned versions of the Subaru WRX STI EJ25 Final Edition, which launched for $62,440 last year, sell for between $125,000 and $170,000.

first published as The Ford Focus and Fiesta ST were discontinued as the company focused on SUVs.