A popular alcohol brand owned by a group of celebrity entrepreneurs has taken off in Queensland.
Gold Coast-based Hard Fizz, which was launched in 2020 at the height of the Covid pandemic, is backed by model and entrepreneur Chloe Fisher, 30, and her husband, a Grammy-nominated DJ. Co-founded by Paul (35).
“When the pandemic first started, Paul and I were at home on the Gold Coast wondering what to do.
“His gig was canceled and he was unable to tour. Then we pitched the idea of the Seltzer Company.”
Celebrities such as DJ Tigerlily, TV personality Brooke Evers, pro surfer Laura Enever and Australian chef Hayden Quinn have fronted the brand, and it is currently in stock in over 3,000 stores nationwide, including Dan Murphy’s and BWS. .
Hard Fizz has grown to become Australia’s third most popular seltzer behind White Claw and Smirnoff.
After returning from the US, the Fishers discovered a gap in the Australian market for popular vodka-based drinks.
“After spending a lot of time in the US, I knew how huge hard seltzer was. It was an untapped market in Australia,” said Fisher.
“People were drinking it all over the state,” Fisher said.
The pair, who share more than 1.6 million Instagram followers together, married in 2020 before launching a new brewery in Miami’s Gold Coast suburb.
With over $10 million in sales this year and $7.5 million in its first year, the business is made up of a team of 70% women.
“I am proud to be part of a company with such a large and strong contingent of women,” Fisher said.
“It’s pretty amazing to see a company formed by so many dominant women.”
Wade Tiller, Chief Executive Officer of Hard Fizz, has worked in the industry for 15 years and has never seen so many women in roles in sales management, business development, activation, trademark registration and marketing. said he had never seen a workplace dominated by
“Having worked in this industry for years, I would say 80% of my colleagues were men,” he said.
“I think drinking habits have changed and society is slowly changing for the better.”
Employee Sophia Pearson said she’s leapt from promotion to promotion since joining the company.
“I’ve been promoted twice in about seven months, and both came from them to me,” she said.
“It’s honestly pretty refreshing.”
Australian Distilling Association CEO Paul McCrea told NCA NewsWire that distillers in particular “still have a long way to go” when it comes to gender equality.
“Women (in distilling) are still at 25%, so there is still a long way to go,” he said.
“We support and encourage women’s entry into the industry. We have exceptional female distillers making great products.”
Long-term trends in alcohol consumption show that Australians are drinking higher quality products and that women are leading the pattern change.
“For example, Jin’s customer base is 85% female,” says McLeay.
About three times as many Australian women choose to enjoy spirits over beer, according to government statistics.
There are no official statistics on how many women work in the alcohol industry, but it is estimated that women make up about 15% of all distilleries.
Gold Coast-based Hard Fizz earns $10 million during Covid lockdown
Source link Gold Coast-based Hard Fizz earns $10 million during Covid lockdown