Singtel Optus has backed Australian Formula 1 driver Daniel Ricciardo with a renewed commercial contract for a further two years.
Optus has signed a new deal amid reports that McLaren will end Ricciardo’s contract a year early and replace him with young Australian driver Oscar Piastri. Ricciardo is one of his F1 most popular figures and has gained a legion of fans after the release of his series of documentaries on Netflix. drive to surviveHe is one of LinkedIn’s top 10 Australian influencers.
The drama surrounding Ricciardo’s current deal has not affected his financial arrangement with Optus, which serves as an ambassador for the telecom brand.
Optus Chief Marketing Officer Melissa Hopkins said: “We look forward to Daniel showing the worldwide Formula 1 community exactly what made our favorite Honey Badger so formidable.”
Ricardo first signed a commercial deal with Optus in 2020 as Head of Optimism, an ambassador-style role that includes marketing the Optus brand and participation in in-house events. The Optus ‘Yes’ logo also appears on Ricciardo’s F1 helmet.
The phone company is one of Ricciardo’s sponsors, which has also worked with carsales.com, Go Pro, Puma and Blue Coast. He was estimated to be worth around $50 million in 2021, with an annual income of $15 million. The lucrative contracts Ricardo has in place are linked his success and time in the spotlight.
Ricciardo did not directly comment on the ongoing coverage of his deal in a video shot about the new partnership over the weekend. I’m looking forward to it,” he said in the video.
Ricciardo has signed a McLaren deal for next season as part of an initial three-year deal signed in early 2020 while he was still at Renault.
For him to walk away at the end of this season will require a settlement and a big payoff.
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Optus backs Daniel Ricciardo amid McLaren turmoil
Source link Optus backs Daniel Ricciardo amid McLaren turmoil