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Q&A: Entrepreneurial Lawyers Offering Expertise to Help Apartment Owners

This week we speak with real estate attorney Amanda Farmer. Tired of traditional “time-consuming money” legal services her model, Amanda is the world’s first online sheriff that gives apartment owners access to the information and resources they need to live more peacefully in their own homes. membership in built her community.

ISB: Please tell us about the background of your business, when it was founded, and your area of ​​expertise.

AF: After ten years in a small suburban law firm, I started my own law firm, Lawyers Chambers, in 2013 to focus on the challenging and ever-evolving field of real estate law: hierarchy/ I chose to concentrate on corporate law. Since then, I have narrowed my focus even further to position myself as an avid advocate for apartment owners.

ISB: What is the ultimate purpose of that advocacy?

AF: More than 10% of Australians now live in flats. This figure will continue to grow as housing stock inevitably expands upwards rather than outwards.

Most apartment owners don’t realize how vulnerable they are when buying a building. It’s the owner who has to deal with. It’s hard, but if these owners understood how the relevant legal framework works, they could more easily protect themselves, solve these problems at less cost, You can make better decisions for yourself and your community.

As an apartment owner myself, I understand how empowering access to this kind of expertise can be.

ISB: What inspired you to look outside your industry and “shake up” the service model? What were the results?

AF: After running my own business for three years, I’ve found that the traditional legal services model of trading time for money is only viable if you’re ready to manage a team of lawyers (I’m not. There was not). And even if you wanted time to travel freely, spend time with your young family, or explore new interests, that model wasn’t sustainable. When I saw the educational services offered online, I realized that my client base of apartment owners and property managers was the perfect audience for this type of service. In 2016 I Your Strata Property Podcast Reach more people and test their appetite for online education.

ISB: What were the results of the shift?

AF: It’s been six years and we’ve published episode number 322 of the podcast. It connects me with thought leaders in our sector and over time has positioned me as one of them. The popularity of educational services has inspired me to build an online membership community. We now provide support and resources to apartment owners and property managers to help them better navigate the complex legal process of apartment living.

I don’t know of any other lawyer anywhere in the world that serves apartment owners in this way. Income from my online education services now accounts for at least 50% of my total income and will soon become my main business focus. .

ISBs: How to run a successful law firm in Sydney from the local city of Mudgee?

AF: It’s all about your online presence. I have a large profile in small businesses because I am constantly showing up to an audience through podcasts, live videos, webinars and media. We invest in the technology and personal training necessary to ensure that your business runs smoothly. I have never hidden the fact that I live in a rural area, and most people find that to be an exciting point of difference.

ISB: And finally, what is the number one piece of advice you would give to an aspiring entrepreneur who has had his own business successfully for about 10 years?

AF: You don’t always have to start with an end in mind. Let’s get started anyway. I certainly didn’t plan everything this way when I first started! had a vision. And it has maintained enough momentum to consistently steer in that direction. However, he did not clearly plan for these six years from the beginning. Don’t let that stop you from taking the first step towards your dream business. Even if the business looks a little different than usual.

Q&A: Entrepreneurial Lawyers Offering Expertise to Help Apartment Owners

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