The beauty industry has a long way to go to catch up with body positivity

Wild founded the successful skin care brand tbh. The brand often reposts images of customers with bare skin and blemishes on social media. She attributes this to Gen Z customers being very vocal. Gen Z customers want to represent more brands than previous generations, she says. She said, “I think it’s really been a bottom-up move with consumers wanting a more balanced, more realistic depiction of beauty.”

Acceptance of different skin types and the language of how to talk about skin is behind other movements such as body positivity. Beauty His writer Jessica Defino agrees, saying that skin care still “has a lot of work to do.” What’s missing, she says, is challenging the idea of ​​”healthy skin” or “normal skin.” The skincare sector needs to do the same math to move forward in meaningful acceptance.”

Model Onela Muralidharan hopes to raise awareness for conditions like vitiligo. credit:bella management

Onella Muralidharan wins Bella Management’s Unsigned Model Competition 2021. The 23-year-old curvaceous model has vitiligo, a condition in which parts of her skin lack pigmentation, and she never thought she would become a model, she says. She said, “I’m curvaceous and fair-skinned. I didn’t really feel like I was up to that beauty standard.”

She says she never had a hard time accepting vitiligo, but she certainly faced judgment from the outside world. and asked, ‘What’s wrong?’ and ‘What’s going on with your face? “Growing adults often feel entitled to answers from people who look different.”


The fashion industry is slowly changing, she says.Appeared in the morning show for the beauty brand Mecca’s campaign studio 10, and walked through Australian Fashion Week. Makeup Her artist consults her on what she is comfortable with and adapts her use of makeup to her needs. “I don’t want to hide my different skin tones,” she says Muralidharan. “Her mother put foundation on me when I was about seven years old, and since then I’ve never wanted to hide it.”

For Muralidharan, the key to widespread acceptance of conditions like vitiligo is educating people about what vitiligo is and how to act compassionately toward others.

Visibility for different skin conditions is definitely increasing.celebrities like Kim Kardashian, Cara Delevingne When Cyndi Lauper I was open about living with psoriasis. Kendall Jenner walking the red carpet with acne, alicia key I stopped wearing makeup completely. This kind of visibility is important to “increase public understanding, break down barriers, and minimize social stigma, discrimination and stigma,” Smith said.

However, it’s impossible to consider the significance of these celebrity stories without considering the immense privilege they hold. , treatments, and medicines.

Cara Delevigne chose not to cover psoriasis at the 2022 Met Gala.

Cara Delevigne chose not to cover psoriasis at the 2022 Met Gala. credit:Getty Images

Defino said: “flawed” and still considered beautiful. “

Instead of widening the goalposts slightly to include a privileged few, we need to create a world without such goalposts at all.

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The beauty industry has a long way to go to catch up with body positivity

Source link The beauty industry has a long way to go to catch up with body positivity

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