Occupational therapy: Can a branding professional provide a coherent way to market yourself to serialized slushies? | | Jobs and careers

‘Slushy’s work styleas they typically rely on multiple sources of income to survive.

In fact, more and more people in all spheres are diversifying for life. It may be out of necessity or out of choice as the pandemic has ruined regular income.That Emma Ganon book Multiple hyphen method Our bestseller list speaks to the number of people actively choosing careers in our portfolio. That’s all for the part.

Case: Alex Kelly is a documentary filmmaker, influential producer hired by filmmakers, and an activist who lobbies against fossil-fueled art sponsorship. “Creative Futurist” – And she’s strategizing an anti-fracking campaign.

“Working across different disciplines, topics and audiences means you don’t know what your profile looks like or how to build it!” she says.

Expert: Lindsay Rogers is Managing Director of Sydney-based branding agency Chello. Chello earned his four gold awards for Branding Design of the Year in 2021.

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Agencies like Chello typically analyze organizational rhythms, budgets, barriers, and potential bureaucracy to build organizational strategy. Working with individuals on personal brands is a much more emotional conversation. “It’s essentially tied to the person’s cause, history, and vision,” says Lindsey.

The project Alex has been hired for revolves around the lived experiences of others, which complicates her use of her social media pages. How much does she have to include herself?As an influential producer, she supported the star of Maya’s Newell documentary. In My Blood It Lands, Dufan Houssan, spoke out against the imprisonment of young indigenous people when he presented at the United Nations. To Newell’s transgender actor Doko, Georgie Stone’s Dream Lifeshe helped design a campaign to amplify the voices of young transgender people.

“It’s a bit of a dance, seeking opportunities without falling into the trap of marketing hooves, ‘expert’ frames, or oversimplifications of complex ideas,” says Alex.

Lindsay agrees. “The goal is not to emphasize your greatness as a person,” she says, but to give others a voice. “The political speechwriter persona resonates strongly.”

Effective storytelling is more about ‘showing’ than ‘telling’. Lindsay thinks a short video clip is the perfect way for Alex to introduce himself online.

“The work you share doesn’t have to be your own work,” she says. “It could be a piece that resonates with you, or a piece that you have an opinion on.”

Citing the example of Dream Life, Lindsay said:

Lindsay encourages Alex to use searchable terms like “injustice,” “filmmaking,” “social impact films,” and “live experience” to build his internet presence. I am proposing.

Next, to start planning her social media approach, it’s important for Alex to identify her target audience. “There may be a primary audience and a secondary audience, and that’s fine,” she says Lindsay. “But who is your desired audience so you can speak to them in the most relevant way? Who needs to be heard? Large organizations need your support. Is it a progressive organisation? Is it a government? From here you can create your positioning using the appropriate language.”

Alex is based in a gold mine in Victoria and suspects he is being overlooked as a commentator on a political project.

“I think the fact that you’re grassroots and in the field is a huge advantage,” says Lindsay. “You can use what you do as a creative expression to get attention, but you can also use it as a cut-through beyond white papers and seminars. We are in danger of looking down.”

Using cinema, art, and opinion to address problems gives Alex a stealth approach that can be compared to a Trojan horse. Alex also says that as an independent player in all collaborations, he can be more agile than an organization.

Lindsay says Alex can use this to her advantage. “When we work in marketing, we are always asking, ‘Where’s the biggest impact?’ How do we get more views, more clicks, more awareness, more donations? ”

Perhaps Alex will become more visible on social media when he addresses policy and NGO deficiencies?

“We want to see useful articles, thoughts and ideas on how companies can be better,” says Lindsay. “If they want to chat more, you are the one to call. what’s the thing?”

Alex’s belongings

“Lindsay got the job and recognized the tension I was facing,” says Alex. In fact, some of Lindsay’s suggestions are already in Alex’s playbook, including sharing posts from social movements. Her role as an influential producer on Naomi Klein’s “This Changes Everything” connected her well on that front.

Alex finds that Lindsay’s idea of ​​posting opinions on social media hits the mark. “I plan to write an article on transgender inclusion in sport through the lens of the Mount Alexander Falcons, a great inclusive football club,” she says. I want to finish it, so this is great advice.”

Using social media hashtags and SEO terms should also be reluctant. “I’ve generally avoided honing my digital toolkit, so this is good advice. Maybe it’s his inner DIY guy that’s hesitant to embrace algorithms.”